What is Brickhouse Deli LLC?
Brick house Deli LCC is a deli that is located in El Centro California. As a local restaurant, Brickhouse Deli LCC prides itself in providing the best and freshest ingredients to the Imperial Valley versus Fastfood restaurants. Brickhouse Deli LCC was established in 2017 by Jorden Tucker.
Content for Brickhouse Deli LCC
As stated on Brickhouse Deli LCC website https://www.bhdeli.co/, their main value is all about providing the freshest ingredients and best tasting meals to its audience. The content that Brickhouse Deli LCC should provide is social media post updates about the weekly menu with a link that lists each menu item’s ingredients and health benefits. These menu posts can be primarily on the Facebook page. Another content idea for Brickhouse Deli would be to launch a campaign on their Facebook and Instagram pages about supporting local businesses and farmers. The previous personas are from the imperial valley and both have an emphasis on local business, healthy eating, and living in an aquacultural town. Having this social media campaign would further support Brickhouse Deil LCC’s values for its community and its purpose for fresh ingredients and healthy eating.
Why is content important?
According to Hubspot https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand#:~:text=Why%20is%20content%20marketing%20important,content%20from%20their%20favorite%20brands, content marketing is essential to marketing for it “develops relationships, establishes trust, improves conversions, and generate leads.” Content such as articles, videos, blog posts, and emails helps solve a customer’s pain points. Customers more than ever expect brands to deliver high-quality and consistent content from the brands they follow. The power of good content that adheres to your brand’s personas means that customers will become loyal to your brand and later advocate for your brand. As defined in Sprotsocial https://sproutsocial.com/glossary/brand-advocate/ a brand advocate is “anyone who is loyal to your brand and its growth”. Brand advocates can range from customers, employees, and influencers. Having a good content strategy can also benefit Search Engine Optimization according to Hubspot, content models such as a pillar or a cluster approach can benefit greatly from search engine results pages as relevant content that is favored by your audience will help rank your companies content as a higher result.
Piller content
According to the textbook “Social Media Marketing” by Tuten, a form of Piller content is how-to articles. According to Uplandsoftware https://uplandsoftware.com/kapost/resources/blog/content-pillar/#:~:text=A%20content%20pillar%20is%20a,eBooks%2C%20reports%2C%20and%20guides., pillar content can also be repurposed as pillar content is information about a specific topic. Pillar content such as e-books, reports, and how-to guides can all be repurposed as different content. For example, a how-to guide can be launched on a blog, and from there the images can be repurposed to share segments on social media that link to the blog post, the blog post can then be broken down even farther by diving deeper into a certain topic from the blog. Lastly, videos can also be made to discuss the topic from the blog post. How-to articles are the best know for teaching a follower how to do or make things such as following a recipe or changing a tier. How-to articles are best described as written tutorials that can also include videos to demonstrate the step-by-step process.
Why is Piller content important?
An article by Search Engine Journal “Writing Articles, Why? Marketing Articles, What for?”https://www.searchenginejournal.com/writing-articles-why-marketing-articles-what-for/386/#:~:text=Writing%20articles%20is%20one%20of,Knowledge%20creates%20credibility. by Anthony Parsons, explains how articles are very important for content building as articles establish creditability and knowledge within an industry. According to Anthony articles put a business in a high standard as a business shares more about their own products and services. He also states that articles promote a business’s products and services and can be a critical source of information to consumers. “Consumers are more aware than ever before” this quote by Anothy Parsons, points out the fact that no days with online review sites, social media, and other company articles, consumers are more aware of many different products and brands. According to Invoca https://www.invoca.com/blog/retail-marketing-statistics#:~:text=81%25%20of%20retail%20shoppers%20conduct,%3A%20GE%20Capital%20Retail%20Bank), “81 percent of retail shoppers perform research online before buying a product or service online”. This means that the more information that a company provides to its target consumers this would not only answer a consumer’s questions but also provide a conclusion that consumers search for a product or service. Meaning that they settled as your company as being the best option and go through with your product and service.
Brickhouse Deli LCC and Piller Content
Brickhouse Deil LCC can embrace Piller content by establishing how-to articles for cooking, eating healthier, and supporting local businesses. Other articles that Brickhouse Deli LCC can do is about Brickhouse Deli’s active support and events within the community. Brickhouse Deli LCC can host these how-to articles on a company blog that can share more resources on cooking and the behind-the-scenes life at Brickhouse Deli such as videos and photos.
References
Anderson, D. (2021, July 19). 33 statistics retail marketers need to know for 2021. RSS. Retrieved June 2, 2022, from https://www.invoca.com/blog/retail-marketing-statistics#:~:text=81%25%20of%20retail%20shoppers%20conduct,%3A%20GE%20Capital%20Retail%20Bank
Brickhouse Deli. (2022). Brickhouse Deli. Retrieved June 2, 2022, from https://www.bhdeli.co/
Dun & Bradstreet. (2022). Brickhouse Deli, LLC Company Profile: Imperial, CA: Competitors, Financials & Contacts – Dun & Bradstreet. Dun & Bradstreet – Accelerate Growth and Improve Business Performance. Retrieved June 2, 2022, from https://www.dnb.com/business-directory/company-profiles.brickhouse_deli_llc.4ff86731a587ef18725f6f34ac1d8722.html
Riserbato, R. (2021, October 27). 10 benefits of consistent, high-quality content marketing. HubSpot Blog. Retrieved June 2, 2022, from https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand#:~:text=Why%20is%20content%20marketing%20important,content%20from%20their%20favorite%20brands
Sprout Social. (2022). Brand advocate. Sprout Social. Retrieved June 2, 2022, from https://sproutsocial.com/glossary/brand-advocate/
Kapost. (2022). What is a content pillar? The Foundation for Content Marketing. Kapost. Retrieved June 2, 2022, from https://uplandsoftware.com/kapost/resources/blog/content-pillar/#:~:text=A%20content%20pillar%20is%20a,eBooks%2C%20reports%2C%20and%20guides
Parsons, A. (2004, November 30). Writing articles, why? marketing articles, what for? Search Engine Journal. Retrieved June 2, 2022, from https://www.searchenginejournal.com/writing-articles-why-marketing-articles-what-for/386/#:~:text=Writing%20articles%20is%20one%20of,Knowledge%20creates%20credibility.
Tuten, T. L. (2020). Social Media Marketing (4th Edition). SAGE Publications, Ltd. (UK). https://ccis.vitalsource.com/books/9781529738018
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